Week 5B - Defining Your Target Market

For my fictitious backpack poncho business, I really feel like the outdoors/camping community and also middle school through college students would be a good target market. For students, I could further filter down the target to areas that would want to protect their belongings more than others, such as New York City. Think of the product like a flexible plastic shell of a typical backpack that would fit over the real one, so for students who like nicer things such as leather goods or a designer backpack, this backpack poncho will protect it in rain or even from potential thieves.