Week 10A - Blogging for Business

In the past, I think that blogging was the answer to the pre-YouTube craze where people posted about anything and everything; then it turned in to sort of like the MySpace of social media and I rolled my eyes every time I heard or saw a mention of a blog. Who does that anymore? Now, the blog is Facebook's sidekick and I am starting to see it more and more as an addition to websites, an alternative that offers more customization than Facebook. If there are people out there who think like I do, then they would appreciate the lengthy content off of Facebook and on to the web page, and that is what the blog offers.

When adding a personal or human touch to blog posts, it is important to discern the goal of the post. For posts that are more factual and news related such as why someone should buy bitcoin or the next hot stock trend, followed by some analysis of such, then the reader doesn't really care about the human touch. If you turned that post on its head and instead write about how buying bitcoin is not a good strategy with your rent income and how to build a robust portfolio for your family, then adding the human touch for the average reader with a family could change the game on readership. Everyone likes financial security! They also value honesty.

With that in mind however, the current political and social climate is definitely more divided than it has been in almost a generation. Adding a human touch to almost anything with the intent of helping your reader with the right non-biased information or how life can be improved with a product or service would be beneficial. I would steer clear of opinions unless that is the point of course. Be good to people and they will be good to you! Unless they're crazy, then just let them pass through and say, "Thank you, next."

Cheers!

-DavidT